Sleep soundly, dream boldly &
join us in doing things differently
As dreamers and doers, we believe in limitless possibilities. Fueled by the question “what if?”, we envisioned a world where luxurious comfort and environmental responsibility could coexist.
This sparked the creation of Lola & Veranda and our revolutionary circular thread economy. No longer a “what if?”, this innovative model makes sustainable shopping effortless, allowing you to experience the highest-quality linens in vibrant colors and prints, all while making a positive impact on the planet. With Lola & Veranda, you don’t have to choose between great design and sustainability. You can experience both, while celebrating life, art and each other.
CALL IT KISMET
We’re all in on cosmic connections–starting with the story of our founding partners, Aditya and Caitlin. A pair of entrepreneurs who met (virtually) by happenstance living oceans apart and quickly realized they shared a vision for what the luxury home market could be… and the passion to build it.
Behind the Loom
Aditya & Caitlin, Founders and CEOs
Design runs deep for Aditya, the Mumbai-based grandson of AD100’s legendary Shyam Ahuja. Raised amidst the hum of looms, he learned the value of quality and understated elegance in design. After climbing the ladder at SHYAM AHUJA, Aditya launched his eponymous label to share his passion for Indian textiles. Post-COVID, he realized the U.S. home linen market was ripe for disruption and set out to democratize luxury by combining circular, sustainable innovation and unparalleled design. In November, 2022, Lola & Veranda was born.
Meanwhile, NYC-based Caitlin, a natural-born entrepreneur, builds, nurtures, and leads startups with soul. Possessing a blend of brand strategy, D2C, and B2B marketing expertise, she has scaled 3 startups to success, making innovation and growth her forte. After propelling Social Studies to a 4x growth during the pandemic, Caitlin sought a new venture to build. Fate intervened when she virtually met Aditya. After testing Lola & Veranda’s first samples and a transatlantic Zoom call, the dream team was complete.